Branding
Roadrunner
Roadrunner is a fully-developed conceptual branding and packaging system I created based off of a brewery I frequently visited in New Mexico. The distillery curates three liquors: gin, vodka and whiskey. I chose my color scheme to mirror the desert landscapes of Northern New Mexico, and the flat-style silhouette logo is reminiscent of a cartoon roadrunner balanced between two cacti. Paired alongside the three bottle designs, I include several other assets to further demonstrate the cohesive nature and versatility of the logo's icon and typography.
I developed the logo and all illustration assets in Illustrator. The digital packaging was constructed in Photoshop. Analog printing was constructed in InDesign as well as the menu layout design. For this assignment, I printed off of a Xerox printer onto sticker paper and transferred these labels manually to each bottle.
