Branding
Jelly Energy
I created the conceptual energy drink, Jelly Energy in attempts to construct an enhancement drink without the sugars, chemicals or taurine found in leading brands. I chose the product as I was an avid consumer myself in 2022, and recognized the health issues associated with such widely-sold beverages.
Logo
Jelly Energy's icon depicts the most energy-efficient creature in the world in a flat-style illustration. The logo has a text version as well, making it versatile for multiple forms of media. I designed the jellyfish to be visibly happy and strong to reflect the product's goals and potential outcomes.
Brand Standards Manual
Below is a full conceptual brand standards manual for Jelly Energy. The last four pages of the manual also include mockup Jelly merchandise, stationery, along with a home page website comprehensive.
Packaging
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